My goal was to create a smooth-flowing design that was simple and easy to use for anybody. Since I had already created the mobile app for my first project, I was able to focus more on the design element of the website itself. I gave the images different proportions and focused on the scale to show the different types of clickable options.
Size Variations Paper Wireframe | Responsive Website Paper Wireframe
I used the site map structure from my first project as well as the user personas and journey maps. I completed another competitive audit, this time focusing on responsive websites, and designed my digital wireframes to reflect those concepts.
User Persona | Size Variations Digital Wireframe | Sitemap
Low-fidelity Digital Wireframe | Low-fidelity Digital Prototype
Personalized Logo | High-fidelity Digital Mockup | High-fidelity Digital Prototype
For more details regarding this project, please see the presentation link on the homepage.